Updated: Oct 11, 2021
Establish accurate listings as a teacher-in-business and appear in more spaces across the web
How to Jump Start Your Online Presence in Just Three Easy Steps
presented by EdCopy
If you want to make it easier for people to find you and trust you enough to do business, then you are reading the right article. This is because you are about to discover the online presence jump starter for teachers, a three-step method for getting found everywhere that people are looking.
And the good news is that when you pair up with a Listing Builder to do the work, you get results fast and the method works without much fuss.
Ready? Let's go...
Write Your Business Profile
Your business profile is a summary of essential information for your business. Many teachers who are new to managing a business presence online do not realize the importance of this first step. They skip this step not realizing that it is the starting point to controlling how they appear online and on mobile devices. Do not miss this crucial first step.
So, the first thing you need to do is write a standardized, basic business profile that will help customers find accurate information about your business. The information in your business profile can be broken up into several parts. The information you include gets synced to different listing sites and sources, so be as complete and accurate as you can be.
Basic and Operational Information
When you write out your business profile, start with basic information and operational information. These include:
Common Business Names
Hours of Operation
Next, set your hours of operation. You may even include holiday hours if they will be different than your day-to-day operating hours. This is also a good time to determine if your hours are by appointment only or not.
Your business profile also includes information about your social media business pages. You want to include the URL for your pages on Facebook, Instagram, LinkedIn, YouTube, and Twitter. Include others if you have them.
Search Engine Information
Describe your business. Write a short description and a long description, too. What is the tagline for your business? What keywords should be used to find your business? What are the names of competing businesses?
You will find that writing a basic business profile plays out much more smoothly if you apply these tips:
At the very least, your business profile should provide the basic information potential customers need in order to research, contact, and locate your business. The four pieces of information can be explained using the four-piece starter pack: name address phone number + website, or nap+w.
Including information like hours of operation in your business profile gives you bonus points. Information like this is what consumers are most interested in.
Once you have completed this first step— writing out your basic business profile— then you can move on to the next step...
Distribute Your Business Profile Information
The next thing you need to do is send your business profile to different listing sites across the web. Start with some of the most highly trafficked listing sources like Google My Business, Facebook, Instagram, Yelp, YellowPages, and Bing.
When first getting started adding business profiles to listing sites, it is easy to make mistakes. Some of the same mistakes have a tendency of showing up again and again. Here are three common mistakes and how to avoid them:
Having inaccurate business listings is a recurring mistake. Do not let yourself lose out on customers because of incorrect business listings. A business profile should be listed online with 100% accuracy. This goes for voice search, GPS sources, and offline listings, too. When an online listing shows incorrect information, consumers lose trust in the misrepresented brand. Therefore, make sure to create and maintain accurate business listings.
There are hundreds of listings sites. Trying to find, navigate, and manage them all, one by one, is both a difficult task and a mistake. Over the course a school year, these hours add up. Instead of throwing away hundreds of hours, use an online presence management tool that gives you the ability to manage all of these business listings from one location.
Missing hours of operation information on your listings can leave folks with a bad impression. It is worth repeating that you should add hours of operation to your listings. Operating hours are among the top pieces of information that people look for when making purchase choices between businesses during an online search. Society has come to consider this information helpful; we have come to expect it, so be sure that it is included.
Create a Landing Page for People to Testify
At this step, you are likely to notice that everything regarding your online presence up to now ties into having you show up real credible-like, with accurate business listings; this helps people trust your business presence when they find it. However, accurate listings are just one component of the online presence jump start you get when you have a Listing Builder in your personal plc. Another component that affects the online presence of a business is its reviews. So, what you need to do is create and manage a landing page where customers can leave feedba— ahem— feedforward on your business.
This landing page is a small patch of the internet that you can control directly and customize to suit your purpose. Say, man. Why not get you a landing page and and use it to draw visitors into an offer you want to make. Then welcome people to leave reviews about that offering after they experience it. First-timers trying to make a landing page might make the mistake of trying to do too much. You are not looking for a full-blown company website. Rather than that, the landing page is meant to be an easily created, mobile-responsive page that artfully assists customers along their customer journey with your business.
And there you have it— a simple three-steps method for jump starting a business presence online. Now that you know how to establish an online presence with business listings and a landing page, there is just one thing left to do: take action.
So get to it, and soon your education business will be well-established and of good repute when consumers find you online.