Updated: Mar 18
Look better online and get found by more people
Ten Tips for Teachers to Look Better Online and Get Found by More People
presented by EdCopy
So you have been trying to figure out your online presence for a while now.
You see others doing everything right. And it seems like everyone makes it look so easy.
But for some reason, success keeps eluding you. Every time you feel like you are close to figuring out how to establish and manage your websites and socials, something happens, and will you look at that— you're still where you started.
Not this time.
Because this time you are going to be armed with the same tips and secrets that the most successful businesses know about managing an online presence and what it means for teachers interested sales, marketing, and branding. So give these tips a try and see if they work for you too...
Never underestimate the power of being listed as a local business.
WARNING: A common mistake that teachers make is assuming that their only real authority to teach is given to them to by their state teaching agencies. Our brother Carter G. Woodson suggests something different: "Woodson quote from Miseducation goes here...."
Avoid the how-to-get-followers guessing game. Follow proven formulas that attract he right people.
Be sure to deploy your online presence efforts where they best impact the consumer journey.
Do not be afraid to pay for advertising and promotion when the time is right. It is not as scary as you think.
Be sure to have your business information listed correctly on all of the right sources.
Example: Your business information _
Allow yourself to get clear about the type of customer you are after.
Let the Sun shine in.
A customer's journey can be broken into five steps. Make sure the customer is treated with care every step of the way.
NOTE: Five Steps in a Customer's Journey
Your offer captures a potential customer's attention. Now that the customer is aware, is she interested? [Awareness]
The potential customer starts looking into your business. What will she find on her search? [Search]
The customer scans the information her search turns up. She is reading up on you and her research will help her make a decision.[Research]
The customer is interested in what you offer, but does she make the purchase? If yes, then... [Conversion]
The customer gets her experience with the product or service she purchases. Can you make it so good for her that she shares the experience with others? [Advocacy]
Take it for what it is worth. The two main research outlets customers turn to are online reviews and social media. If other consumers are leaving positive reviews about your offer, your reputation gets stronger. If your presence and activity on social media are consistent, you show customer service and care.
For every step of the customer journey, EdCopy has a specific solution. Try using Listing Builder first.
The EdCopy Listing Builder service helps customers find you. It also corrects inaccurate listing information so customers aren't led astray when they search for you.
In sum: Attracting potential customers for your education business is actually fairly simple when you apply the above ten tips to certain tried and true principles. So please receive on last tip...
Even if you do not feel ready, take action right now writing out your plan for moving customers from awareness to advocacy.
Hop to it— you are going to be glad you did.