Updated: Mar 18
Answers to online presence management questions for teachers getting started in business
Online Presence Management Questions, Answered
presented by EdCopy
Everyday, my notification streams are flooded with emails, articles, and episodes that answer questions about establishing a solid presence online. When a teacher decides to try his hand at starting a business, he wants to know how to establish his online presence. The brother wants to know how to raise awareness about his venture so that people can know what he has to offer. And he is trying to figure out how to get customers; how to get people to buy his offering without coming across in a bad light.
Chances are, you probably have these same types of questions. You have probably even spent time reading up on the subject, taking courses, consuming audio and video programs, trying to get answers. Problem is, the information is all over the place, right?
For example, just pop on to any online marketing forum and ask the question: What should I do first to establish my online presence and get new customers?
I guarantee that you will get conflicting advice. Some people will tell you to set up a landing page and run low cost paid advertising campaigns to start getting customers fast. Another group will advocate that you get your website optimized for search engines so you can look official and show up on the first page of search engine results pages. And just to make it extra confusing, you might even get a few people telling you to pick up the phone, call a ton of people, and ask them to give you money to solve their problems— get the customers now, get the presence later.
So you are left to sort it all out and pull it all together.
If you are new to the world of proprietorship, it is even harder because you do not know who to trust. Because the truth is, there are plenty of deceivers teaching you about sales and marketing and they want you to think they know what they are talking about— but they are just as clueless as the next person. And in some cases, these types of deceptively intelligent people, with a spirit hungry for influence and money, offer advice that is downright dangerous.
That is why I compiled this list of frequently asked questions.
The aim is to make sure you get the right advice from someone like you, another teacher, who is navigating the of being a teacher in business on the daily. Read on...
Question | What is the best way to appear in more places across the web?
The best way to appear in more places across the web is to establish accurate business listings. Get your listing added to all of the relevant online directories.
Question | Listing distribution and management services are expensive. Is there a cheaper way to get the same result?
The cheapest way to distribute and manage listings is to cut out convenience software— do the work without syncing and automation. You want to keep accurate listings in a number of places, so this method of establishing and managing each listing from a different place can be time consuming (here is a list to get you started).
Question | What is the fastest way to create and sustain accurate business listings across over seventy listing sites?
The fastest way to create and sustain accurate business listings across many listing sites is to use software that allows you to synchronize the process and make it automatic. Some software lets you sync to various sites from one place— get added to listing sites; update and fix information that is incorrect on the various sites; make unlimited updates— all from one place.
Question | Every time I try to figure out digital marketing, I end up in another rabbit's hole of ideas. How can I avoid this in the future?
Sometimes, not knowing what to do makes you feel like you need to everything. To avoid ending up in yet another digital marketing rabbit hole, choose a specific focus for what you want to figure out. Then follow a plan that eliminates the wutamaigonnadonow and the wutshudabruhthatrynext [word to musiq] guesswork.
For example, instead of trying to figure out everything digital marketing, learn something focused, like understanding the customer journey. Then, apply the information: follow a plan where your digital marketing decisions impact the customer journey every step of the way.
Question | I've been trying to boost my visibility and get more followers online for a few years now, but I'm not seeing good results. What am I doing wrong?
If you want to know why you are not getting good results when trying to boost visibility and get found by more people online, it helps to measure your efforts. With the right performance and insights measures, you can learn why what you are doing does not work and what you should do differently.
When people search for things online, do you show up in any of those search results pages?
When people find you online, how did they find you?
When you show up on Google, where on the page can people see you?
When people find you online, what do they typically do next?
If you can get answers questions like these, you are well on your way to seeing better results.
Question | If you went back in time and were going to start a business for the first time ever, while being a full-time teacher, what would you do differently this time?
If I went back in time and were going to start a business for the first time ever, while being a full-time teacher, one thing I would do differently this time is this: I would find a teacher I trust and follow the plans and teachings that the the teacher sets forth.
Experience has taught me that had I accepted someone's offer to teach and guide me in the matters of doing business, I could have accomplished in one year, what has taken me over a decade to do on my own.
Question | I don't have a whole lot of time to learn how to manage an online presence because I have work, family, and social responsibilities. What do you suggest I do?
If you do not have a whole lot of time to learn how to manage an online presence because of work, family, and social responsibilities, you may have to buy with money what you can not afford to buy with time. You will just have to pay someone to do the work for you.
At last, you finally know the TRUTH about starting and managing an online presence. Now you can start
showing up in more places online by using business listings, figuring out what to learn while staying out of the rabbit hole, and making progress more quickly with the help of someone to teach you because you are armed with the knowledge that you need to succeed. See you at the top!