Updated: Oct 11, 2021
Make sure your social media achieves its purpose
Get More Out of Your Social Media Posts
presented by EdCopy
So you've been trying to figure out your social media strategy for a while now.
You see others do it. And they seem to make it look so easy.
But for you, success remains elusive. Every time you think you're close to figuring out how to make the most of your posts on social media, something happens and you end up back at square one.
Not this time.
Because this time you are going to be armed with the tips, tricks, and secrets that business strategists and social marketing experts know. Give these tips a try, and see if they don't work for you, too.
Tip 1: Never make a social media post that has no specific purpose.
WARNING: Many people make the mistake of posting on social media just to post. While posting on social media can be a great way to connect with your friends, fans, and followers, it’s important that you have a specific purpose for each post rather than just posting for the sake of posting.
Tip 2: Avoid posting content that doesn't connect with your audience.
Social media outlets can be effective platforms if used correctly, however, not all social media posts are created equal. The best ones will engage your audience and convert them into followers, leads, and sales. If you're not creating content that appeals directly to your audience, you run the risk of missing out on new opportunities.
Tip 3: Be sure to make content that is not only useful, but that also fits the image and character of you or your business.
If you want to be a voice in the industry, you have to be willing to put yourself out there, but when creating content for your social channels, don’t just think about what people need to know. Think also about the image that you’re trying to portray.
Make sure that whatever you’re putting out there is consistent with the image you want to project. If you’re a cool, edgy teacher, make sure that your content is that way too. If you’re trying to go after a specific market, then make content that’s going to resonate and be useful within that market.
Bonus Tip: When it comes to building an audience, you’ve got to make sure that you’re making content that is authentic to you and your business. This is because you want to build an audience that’s interested in what you’re doing, not just an audience who happens to be interested in the topic.
Tip 4: Don't copy and paste the same exact post to each of your social channels.
A way to help make sure your content gets seen is to post it on multiple social channels. However, the way you post it will need to differ from channel to channel. It’s often tempting to just copy and paste your blog post to each of your social media channels but it’s important to customize your posts for each platform.
If you’re using the exact same content on all of your channels, then you’re missing out on the opportunity to engage with your audience in a more personal way. Instead, focus on making your content specific to the channel you’re posting it to.
Tip 5: Do respond to comments and feedback.
One of the common ways to use social media to grow your education business is to respond to comments and feedback posted by others. Taking the time to interact with people who are interested in your products, services, or ideas gives you an opportunity to build with them and gain their trust. When people feel like they can reach out to you for help or advice, they are more likely to do so.
Your social media posts should be an extension of your business. Make them count by replying to comments and messaging clients and customers on other platforms. Posting regularly but effectively on all social media channels can help build relationships that extend well beyond the network walls.
In sum: Getting better results from your social media posts can be fairly simple when you apply the above five tips. And here is one last tip...
Start planning, drafting, and scheduling content for social media, now; don't wait.
Chances are you're distracted by other things on your social media feeds lately. Chances are even more likely that after a few posts you stop spending time posting on your profiles altogether.
Posting competently requires you to put in a lot of work — prioritizing and planning out a simple strategy for posting takes time and energy.
So delay no longer. Get to it. Become consistent. You'll be glad you did.