The Top Social Marketing Mistakes Almost Everyone Makes

Updated: Jan 28

What everyone ought to know about social media management

 

What Everyone Ought to Know About Managing Social Media

presented by EdCopy



You, it's likely, have been searching around on your phone for quite some time now, trying to learn as much as you can about social media marketing. Maybe you have even tried to build fans/followers, get customers, and engage with our community using social media, but it did not turn out as well as you hoped. Indeed, if you're like many teachers who are business beginners wearing a social media manager's hat, then you probably ended up failing to maintain a constant stream of relevant and engaging posts while also being present in the social part of your social networks.


Don't trip. You, too, can start building fans, finding customers, and engaging with the community, and all you have to do is tweak your social media management strategy a bit. Generally, this means you need to avoid making the following five common social marketing mistakes. Read on...


Social Marketing Mistake #1:

I'm just guessing here, but I bet that close to half of teachers who are beginners in business make this mistake. Worse yet, some of the influencers and thought leaders online actually teach people this social media management mistake!


If you see someone advocating it, run. Because trying to post to multiple social networks without strategies for making people into fans, finding customers, and engaging with the community is frustrating and ineffective.


Trying to build an audience without a strategy is a lot like trying to build a house without a blueprint or a plan. You’re just going to be frustrated and you’re going to be wasting your time and your energy.


Instead, what you want to do is schedule posts ahead of time; this will save you valuable time and set you up with the ability to respond to those who engage with you, generate interest in what you're doing, and collaborate with others easier than it was for you before.


Social Marketing Mistake #2:

This is another exceedingly common mistake, simply because so many teachers misunderstand exactly which areas of their social media management need their attention. However, if you want to build fans, find customers, and be highly engaging with social marketing, then you need to make sure you are not trying to operate without knowing how to do a quick overview of your social media accounts; an at-a-glance way to see your account activity, posting schedule, and performance of posts. Instead, focus on connecting your different social media accounts to a single platform. The dashboards on products that allow this are a great way to understand exactly what needs your attention.


Social Marketing Mistake #3:

Don't feel bad if you make this mistake. Even some of the biggest experts in the education industry do this. Just look at [name of expert], who regularly admits to trying to create an engaging social strategy without making posts consistently.


In other words, this is a case of "do as I say and not as I do." So rather than trying to create an engaging social media presence by posting to the currents of whims, do this instead. Determine which social networks you'd like to post to, and begin drafting your posts using the composer from the product you use to connect your different social media accounts to a single platform. Upload/select your images or other media. Then schedule your posts to go out on later dates. Your next-week future self will thank you for it.


Social media is not about creating a strategy, it's about creating content. If you want people to engage with you, then you need to have something to give them to engage with. If you don’t have anything to give them, stop trying to create an engaging social strategy.


Social Marketing Mistake #4:

This one is a little tricky, simply because you could be perfectly on track and doing all the right things, but suddenly you realize you've been missing comments that are made on your various social network posts and leaving people who engage with you without a reply. If it happens to you, don't worry— you can get back on track with your social marketing goals.


All you have to do is set yourself up so that you can, from one place, respond to comments left for you on different social networks. Once you're all set up, you'll easily be able to identify and get to the posts that people are commenting on. You'll also be able to respond to each of them without having to jump from app to app (or website to website).


It’s important to check your social media accounts on a regular basis and reply to the people who engage with you or comment on your various social network posts. It can be especially easy to miss comments when you’re posting on multiple social platforms like LinkedIn, Twitter, Facebook, and Instagram.


This can be problematic in the long run because it alienates people who are interested in your content and may leave them feeling as if you don’t care about them or what they have to say. When you're using it to do business, it’s important to remember that social media is not just about broadcasting. You need to make sure that you’re listening to your followers as well. Social media marketing is about engagement, conversation, and interaction.


Social Marketing Mistake #5:

From what I've learned by studying a whole lot of teachers trying their hand at running a business is that not very many teachers make this social media management mistake.


However, for those who do, they find it exceedingly frustrating because failing to use social media to find opportunities and potential customers is of crucial importance because without customers, you have no business being in business. I've even known of teachers who have wanted to completely give up on trying to leverage their teaching career into a do-for-self situation until they realized they were making this mistake.


Fortunately, you can avoid this fairly easily simply by searching for leads. Create targeted lead searches by selecting keywords or phrases and a radius around your geographical location. Once you find a lead that has promise, reach out.


In summary...


Yes, it's true— now you, too, can build fans, find customers, and engage with the community, especially if you avoid these common social marketing mistakes. Try it out. Start today. Prove it to yourself!

 

-kaml-

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