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Online presence management is a method of managing the online reputation of a business, product, or service. It works by ensuring that all “real-time” mentions of the brand online get managed in such a way that they reflect positively on the brand, and by responding to “negative” comments or reviews in a timely manner.
Your digital presence is incredibly important to your education business, and getting it right can be difficult. You have to maintain your website, social media accounts, and online reputation, which can be time consuming and expensive if you’re not careful. Fortunately, EdCopy is here to help you manage your presence with confidence.
In this article...
What is online presence management?
The importance of online presence management
Who should use online presence management?
How does it work?
How can I get started?
Are there risks involved with online presence management?
Takeaway: Online presence management is an important part of your business's online profile. It allows you to control how your brand is presented in the online world.
How does online presence management work?
What is online presence management?
Online presence management is a strategy that involves managing your online reputation and the reputation of your education business. It is also sometimes referred to as reputation management, social media management, or digital reputation management.
The purpose of online presence management is to create a positive online image for customers and potential customers. When used effectively, it will help improve your professional reputation. The problem is that not every teacher knows where to begin. Many do not even know what form of presence management they should adopt. It is crucial for teachers in business to have a strong online presence.
The importance of online presence management
If you aren't present online, then you are missing out on a huge opportunity to reach out to potential customers and clients. You need to think of your online presence as a business in and of itself because it will give you ample opportunities to practice and help you grow your professional reputation.
Who should use online presence management?
Online presence management is for anyone who wants to take control of their online reputation. This includes the teachers who consider themselves entrepreneurs, business owners, and freelancers, but it is also important for teachers who have a personal brand or presence online.
This is because managing your online presence is all about making sure that when people search for you, your brand, your business, your product, or your service, it comes up first wherever they search. You don't want to let your competitors outrank you, and it's not enough to just have a website and a social media page.
How does it work?
Presence managers make sure that accurate, high-quality content is in steady rotation. That includes everything from social media, to your website, to your online reviews (which are becoming more and more important to teachers growing a business reputation because online reviews are a big part of the buying process for potential customers).
The process includes monitoring any mentions of your business or brand and communicating with the people who are making mentions. Being able to monitor what people are saying about you is great because once you know what people are saying, you can respond appropriately.
How can I get started managing my online presence?
If you are interested in learning more about online presence management, the first thing is to determine what you are all about. What are you trying to achieve? Do you have a niche? If so, what is it? What is your messaging? Once you have that figured out, then you can start thinking about which online spaces you might get started with.
The best place to start is with your own website. You should make sure that your website is optimized for search engines so that, over time, it can slowly and steadily increase in search engine results pages rankings. You can also start building up your social media presence on Facebook, Twitter, Instagram, LinkedIn, and Google My Business.
You'll want to create website content and social media strategies that include objectives and a posting schedule that will help you achieve your goals. What is it you want to achieve with your online presence? Do you want to gain visibility? Build consumer trust? Drive sales? Once you know this, it will be easier to figure out what to do with your different channels and platforms.
Start small if you must, but schedule time each week to post consistently on your social media accounts. Then, start engaging with people using those accounts and responding to those who engage with you.
Are there risks involved with online presence management?
The risks associated with online presence management are similar to any other form of marketing. If you don't know what you are doing, you could make a mistake that could cost you a lot of time or money. Therefore, it is important to think about the risks of what you're doing and how it could hurt you if something goes wrong.
For one, make sure you're getting the right message out and that you're saying the right things to the right people. You also have to make sure that you're not alienating a certain segment of your target audience.
Another risk — if you end up hiring someone to manage your online presence, that person has the power to say whatever they want, and you have to trust them not t say anything that could damage your reputation.
If you are working with a blogger or a social media influencer, there is the risk that the blogger or social media influencer won't follow through with what they have promised to do. This, too, can leave your business or brand with an unsavory reputation.
Should you choose to hire a company to manage your social media or online presence, there is a chance they won't follow your mission or vision. They could also make mistakes that reflect poorly on you.
Beyond those risks, social media has given a voice to anyone who has access to a mobile phone, tablet, or computer. This is great in theory, but it also means you have to be wary of haters and tolls. If you're going to have a presence online, you're going to have to embrace criticism; be ready to stand on your square and defend your position.
Maybe you'll receive negative, albeit genuine, comments. Sometimes people may be offended by your content, but have to remember that you can't please everyone and you don't have to.
Online presence management is an important part of your business's online profile. It allows you to control how your business or brand is presented in the online world.
Being visible online is now as important as ever. Making sure your online profile is well-rounded and includes relevant information about you is a great way to build trust with potential customers, potential employees, and potential partners. You have probably heard other people speak about the types of digital transformation that online presence management brings and how businesses must modernize their approaches to an online presence in order to thrive in today's competitive marketplace.
The process of modernizing an online presence approach is made easier when you use tools. The right tools allow you to collect and organize data in one place, thus allowing you to visualize your needs and make decisions accordingly. This visualization allows you to see trends in traffic, search interest, social media conversations, etc. and enables you to effectively make decisions on what information to collect and how to present it for maximum effectiveness.
