How Does Online Presence Management Work?

Updated: Oct 11, 2021

Online presence management is a method of managing the online reputation of a business, product, or service. It works by ensuring that all “real-time” mentions of the brand online get managed in such a way that they reflect positively on the brand, and by responding to “negative” comments or reviews in a timely manner.

Your digital presence is incredibly important to your education business, and getting it right can be difficult. You have to maintain your website, social media accounts, and online reputation, which can be time consuming and expensive if you’re not careful. Fortunately, EdCopy is here to help you manage your presence with confidence.

In this article...

  • What is online presence management?

  • The importance of online presence management

  • Who should use online presence management?

  • How does it work?

  • How can I get started?

  • Are there risks involved with online presence management?

  • Takeaway: Online presence management is an important part of your business's online profile. It allows you to control how your brand is presented in the online world.


How does online presence management work?